Year
2023
Client
NOAH WILSON
Category
COFFEE ROASTER
Product Duration
4 - 6 WEEKS
The Eclipse portfolio project explores the quiet luxury of specialty coffee culture. Research includes studying premium roastery branding, understanding what makes a coffee bag feel worth the price on a shelf, and analyzing how minimal, dark palettes signal craft and quality to discerning coffee drinkers.
With a refined black-and-cream palette, a bold circular bean mark, and clean, confident typography, the identity is built to feel timeless rather than trendy. Every touchpoint — from the logo to the merch — carries the same restrained elegance, letting the coffee bean symbol do the talking.
The design integrates a full brand system across packaging, apparel, signage, and in-store touches to bring Eclipse to life beyond the bag. From stand-up pouches to café windows and branded merch, the identity scales consistently, giving Eclipse a premium presence whether it's on a shelf or a storefront.
Every element of the Eclipse identity draws from its name — depth, mystery, and the quiet moment before something remarkable happens. The system centers on craft and origin, offering a brand experience for coffee drinkers who care as much about the story behind the cup as the cup itself.
